Lowes.com: Building the foundation for an improved digital shopping Experience

I worked closely with the in-house digital team at Lowes over the course of 8.5 months
refining and augmenting the UI & UX strategies while gaining the adoption and alignment of 12 key stake holders.

A DEMO REEL THAT COVERS ALOT OF GROUND [ click to watch ] 2:00 min

A Creative Break-Down of the Demo Reel

The third Pirates movie was all about Davy Jones’ locker so we locked up sections of exclusive content and the only way to access the treasures was through a Verizon experience. Users played games, sent TXTs, answered trivia questions, and even had to find content online in order to unlock exclusive Pirates goodies.

UPS Display Ads and Website Animations

Custom illustration and animation carried these display ads and online demos for UPS. We displayed the iconic UPS delivery trucks in constant motion, all over the world, and in perfect harmony so that both the visuals and the messaging reflected dominant shipping technology solutions.

Verizon ‘Chocolate’ Launch Video

The LG Chocolate was a major release for Verizon and gave people the choice between Black, Red, White, and Green phones of the same model. We launched custom animations touting the four colors across display ads, digital signage, websites, and social media. The Creative, Tech, and Media teams collaborated to create a display campaign driven by boomerang tags. The first ad served up was a simple poll asking users to vote for their favorite color. Once the info was in the database, all future digital ads served to that user, featured the selected color and $99 price point.

A fiery digital signage piece to support the launch of the hot new MOTOKRZR Fire. [ click to watch ]

Verizon Latin Grammy Animation

We were low on available assets for this year’s Latin Grammy awards so we created our own. Custom illustrations and animations brought the glitz and glamor of the music industry front and center to showcase Verizon’s sponsorship of the event.

HP Total Care ‘Bubble Wrap’ [ click to watch ]

B2B marketing doesn’t have to be boring. When HP came to us with the task of bringing life to their Total Care Protection Plan for businesses, we gladly accepted the challenge. The videos below were created with a modest budget, and accompanied articles, blogs, and press releases that targeted small business owners who needed to hire experts, protect their assets, and watch their budget.

‘Me And My Cell Phone – The Past 25 Years’ [ click to watch ]

There were a few great video montages going around this year of people who had taken pictures of themselves every day for the past 5 or 6 years. We capitalized on this trend and created a video of our own to headline a YouTube homepage takeover that would showcase the exclusive YouTube experience on Verizon. We weren’t allowed to choose what the thumbnail would be (YouTube takes a screen grab of the exact middle point of the video) so the video zooms out in the middle to look more like an ad. Another fun fact is that we used over 300 outfits in this video and the makeup girl had to constantly put cover-up on the poor actor because he had an open wound on the bridge of his nose from a long day of rapid costume changes.

Shameless Self Promotion [ click to watch ]

This is a follow up video to the “Me and My Cell Phone – 25 Years” video above. It was hilarious to watch the comments roll in on YouTube with mixed emotions on the trendy video from such a giant brand. We capitalized on the commentary in the above video.

Apple’s iPhone (exclusively on AT&T) was dominating the wireless industry and word of mouth tracking revealed that tech enthusiasts were unhappy with Verizon’s handset selection, weak interface design, and poor communication around upcoming devices. As part of a national 360° campaign, we launched a teaser website for Verizon’s upcoming phone release. A dimly lit stage of phones with a slow reveal brought mystery and desire and got people excited about the upcoming Verizon devices.

An agave infused redesign of the Hornitos tequila website with a video intro and custom dominos game engine.

I think this piece is actually from 2006. Shakira was super hot at the time, and so were over the page units and expandable banners. Despite strict file size limits, we created an ad that loaded fast, grabbed attention, and let people interact with her music without leaving the page.

‘Live Free Or Die Hard’ Wii Advergame

Once Nintendo released their internet browser option on the Wii, our Tech and Creative guys teamed up to use the wireless, motion activated controllers to release the very first Wii advergame. Bare Knuckle Brawl (promoting the release of Live Free, Die Hard from 20th Century Fox) allowed users to throw real punches at bad guys with their custom John McClane's avatar and their Wii-mote, as they fought their way to victory.

In addition to the very first Wii advergame, we also wanted to capitalize on the mashup trend happening online. We built a website that gave users the ability to remix their own version of a Die Hard trailer using a combination of their own content mixed with videos, photos, and dialogue from the movie.

G’zOne Website and Videos [ click to watch ]

Here’s a series of videos we created for the rugged G’zOne phone that resists more weather and abuse than any other phone on the market. The challenge for these videos was that Sprint had already been to market with their rugged phone that featured ‘push to talk’ functionality. Unfortunately the first iteration of the G’zOne didn’t have this feature, so we wanted to stay away from the blue collar, construction site messaging that Sprint was targeting.

The good news was that a lot of other situations need an ultra tough phone, so we developed a website and series of videos with a “Built to Survive” theme. Our videos prove that this phone is built to survive a 4 year old, a slapshot, a rough breakup, a redneck sunday, and a mosh pit.

A Diverse Selection of More Projects

Mini Adventure: UK [ click to watch ]

To capture the imagination and excitement of owning a Mini Cooper. A guerrilla market strategy to engage with consumers.

RESULTS: 6 Cities, 15 Days, 497 Mini Adventures

Make AMEX = High Style [ click to watch ]

American Express members had card member VIP access (in person & online) to Fashion Week where members could see it first, hear it first & buy it first.

Some Facts & Figures:
• 18 Million Viewers
• 140 Million Media Impressions
• Online Shopping Sales Skyrocketed
• Digital VIP Access was Delivered in Real Time 

Dry Land Coca-Cola: Japan [ click to watch ]

The core issue in Japan is distribution. Coca-Cola Brands are not as widely available as they should be. We were asked to create a branded video for an upcoming Coca-Cola conference being held in Japan. Our approach with Dry Land utilized humor and the number 1 air guitarist in Japan to drive home the story.

Where did it net out? Everyone loved it! 

Beijing Olympics & the Coca-Cola Red Passion Center [ click to watch ]

While the eyes of the world were on Beijing for the 2008 Olympic Games, we worked with Coca-Cola on the creation of their Olympic Pavilion. Called the "Shuang Experience Center", the 45,000 square foot multi-level pavilion served as the flagship of the Coca-Cola's 80-year Olympic sponsorship.

Average 10,000 - 15,000 visitors per day.
Total 250,000 over the Olympic period.

As the Beijing Olympic Games were fast approaching, we met with the client and asked a simple question.

"How many of you know how to speak Mandarin?"

We already had a pretty good idea what the answer would be. Very few tourists speak/read Mandarin. Also few Chinese speak/read English, French, German, Italian ....

Solution: We created a mobile application (Think Rosetta Stone) to cross the LOST IN TRANSLATION barrier and allow for native languages to be a connection for those attending the Olympic Games -- Native on the user's mobile device so no wifi connection was required.

Nestlé: Spiderman 3 The Battle Within Mobile & Online Game [ click to watch ]

Working with Nestlé, we created a promotion that connected with the teen/twenty-something demographic. Leveraging the Spiderman franchise, we created an online and mobile game that revolved around the moral dilemmas in the film. A world first allowing users to battle against opponents (their friends or other users globally) on their mobile device.

The Red Bull X-Alps is the world's toughest adventure race, a bold claim, but one it surely deserves. The concept is a simple one. Athletes must race from Salzburg to Monaco, by foot or paraglider, a straight-line distance of approximately 1,000km. Its simplicity is something that has attracted and tested to the limit some of the world's top adventurers over the last 10 years.  

Among adventurers, it's known as the ultimate race. Through Nokia mobile devices and online, users were able to stay connected while participating in their own online experience.

Nokia awarded us 100% ownership of this high-end product launch for the 8801 – a stainless steel slider phone with ball bearings designed by Porsche, Ringtones & music composed by Ryuichi Sakamoto, the list goes on...

Needless to say that this mobile device which retailed for $800 was built and marketed for those who demand the best and will not settle for anything less (the look at me factor had nothing to do with it. REALLY.)

• Advertising (above & below the line),
• TV/broadcast (30 sec & 60 sec)
• PR & media launch events (6 cities in key high profile locations across the country)
• Promotional
• Microsite, Ad units, email 

Do you have what it takes to be a Tapout® Fighter?
This mobile app promoted social querty keyboard fighting across any mobile device that could send SMS.

After pitching this to Charles Lewis, aka the MasK, at Tapout, he got so excited he shared with me this email that he sent to Marc, one of his partners.

Evian™ Les Petites

The original ask from the client was to design and build new kid-sized packaging and POS aimed at moms and kids with all the healthy goodness inside supported by innovative POS solutions.

Understanding the client's objectives, we proposed an online and interactive fun environment like Disney's Webkins. 

The client loved it. They presented it to Danone (the parent company for Evian) and they gave the project the green light along with a sizable budget of $120K.

Droid Product Launch Microsite [ click to watch ]

A fistful of DOES. This was a major launch initiative for Verizon and the first website for what would become an army of Droid products.

Testing the Network [ click to watch ]

Everyone knows that “It’s The Network” that makes Verizon a superior cell carrier. For the past year or two, The Network has appeared in almost every facet of Verizon's nationwide advertising. We decided that it was time to bring The Network into the real world and let America capture video of these guys “always testing” and share it on Twitter, Facebook, email, and video messaging. When we launched it, blogs buzzed, videos and photos were shared, and our version of the video (shot with hidden cameras) was a quick success online. Above is the first of two videos:

VCAST Music and VZ Navigator Digital Signage

We produce about 150 digital signage pieces a year for Verizon retail stores. These are two of our favorites this year, that showcase some simple yet powerful retail design for some new product debuts.

Our team of 50+ designers, art directors and developers were operating at 125% capacity. This project still had a deliverable deadline. I worked with an exceptional flash developer and between the 2 of us, we concepted, created and developed the entire digital experience including live event engagement with the Mini-Studio, during the Tribeca Film Festival.